The Book of Jobs: 5 Essential Principles Behind Apple's Success

Steve Jobs’ life reads like a book. Specifically A Regular Guy, written by his long-lost sister, novelist Mona Simpson. A Regular Guy chronicles the brilliant business life and considerably less organized private life of Tom Owens, a genius biotech company founder and CEO. Not until they were grown did Simpson and Jobs learn of the other’s existence; Jobs was adopted by a couple from California and Simpson was raised by their biological parents in Wisconsin and later Los Angeles.

By the end of Simpson’s book, it’s clear that her fictional recreation of her brother is a normal guy but he’s not really the regular guy of the title. And that’s the real life Jobs, too. He epitomizes the qualities Apple vaunted in their “Think Different” campaign. He’s one of the crazy ones. The misfit. The rebel. The troublemaker. The round peg in the square hole. The one who sees things differently.

Jobs was booted by Apple’s board of directors in 1985 and came back just over a decade later in 1996. In his absence, the company stumbled and nearly went bankrupt. But that’s not to say that it can’t survive now. When he left 26 years ago, Apple was in its tween stage. It had just started to develop an identity. With Jobs’ guidance and wisdom, Apple has reached maturity and is prepared to go on without his daily direction. Apple will undoubtedly change but it will always bear Jobs’ imprimatur, especially as he sits as chairman.

Read on to see how Jobs’ principles have become Apple’s. Because the people who are crazy enough to think they can change the world, are the ones who do.

Source:http://www.pcmag.com/article2/0,2817,2391876,00.asp?kc=PCRSS05039TX1K0000762